Zetor world

ZETOR presented new products at the TECHAGRO fair with the new MAJOR being the main star

ZETOR presented new products at the TECHAGRO fair with the new MAJOR being the main star

In early April, the Brno fair grounds hosted the TECHAGRO fair where ZETOR presented its new products such as the MAJOR model in its new design or UTILIX and HORTUS model series. The fair took place on 8–12 April and it was attended by over 110,000 visitors from all over the world. Eight models were presented there. ZETOR attracted attention not only by its tractors, but also by a stand with a new computer game, Pure Farming.

ZETOR TRACTORS a.s. presented fresh innovations in its portfolio at the TECHAGRO fair in Brno. The MAJOR model in its new design had a great success in Brno, similarly to the Agritechnica fair in Hannover. By its realization the company delivered on the promise given at the launch of the ZETOR by Pininfarina design concept during Agritechnica 2015. The new HORTUS and UTILIX model series or the modernized PROXIMA and FORTERRA also attracted attention.


“We are sincerely happy about the ZETOR stand full of visitors, including the Czech Minister of Agriculture Jiří Milek or the ambassador of Iran. We are pleased to see big interest in ZETOR both by fans and new potential suppliers similarly to two years ago. The fair was successful also from the business viewpoint, we have dozens of requests for quotes and we managed to close several partial deals,” praises happily this year’s participation at Techagro Lukáš Krejčíř, Finance Director, ZETOR TRACTORS a.s.

The official presentation of the new products could not be missed by expert and news journalists. Monday’s press conference where the new products were presented was attended by over 30 journalists from the Czech Republic and other European countries including Sweden, France, the Netherlands, the UK, Germany, Austria, Poland, Slovakia or Hungary. In addition to the newly presented products, a tipping competition was ready for the visitors at the ZETOR stand, as well as the Pure Farming stand where anyone interested in the new PC game could experience what it is like to be a farmer and drive a ZETOR. Not only the little ones but also the adults enjoyed the “riding” opportunity.


TECHAGRO belongs among the three largest agricultural trade fairs in Europe. This year’s attendance reached 110,000 visitors. In addition to domestic visitors, there were many foreign guests, too. The FORTERRA HSX 140 occupied the second place in the Tractor 2018 survey organized by the Zemědělský týdeník magazine. The next Techagro will be held in two years’ time and ZETOR fans can be sure that the ZETOR brand will be back with further innovations and new products.

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