ZETOR works well in the online world. This was clearly proved on Thursday when, for the third time in a row, the Company’s website zetor.cz won the first place in the prestigious competition WebTop100 in the category Company website in automotive. It also won second place in the category of mobile version.
The judges have mostly appreciated the website for User Experience, i.e. user-friendly interface. According to the judges, the graphics is attractive and it makes orientation much easier for the user at the same time clearly communicating the focus of the website. Another reason for winning the prize was also the contents which has included the ZETOR WORLD channel since this year. And contents, graphic design and functionality were also the strong parts of the mobile version of the website.
The website www.zetor.com was subject to complete redesigning in 2016. Apart from wider range of information on the products, it offers larger media contents including the information channel ZETOR WORLD. It also has a mobile version. ZETOR has been successful in winning different categories of the competition in recent years; three years ago, the website was even the absolute winner. WebTop100 is the biggest competition in digital marketing of the Czech Republic. The competition is a good chance for companies to make important comparisons with competitors in the field and get detailed website analysis and recommendations from renowned professionals in the field of digital marketing.
Come and see what has been happening in the world of ZETOR over the past few weeks.
In the next instalment of our series, we move to another continent. We will look at how ZETOR tractors are doing in North America.
Do you remember our competition to have one of your photos published in next year’s ZETOR calendar? The finished version of this…