Press Releases

Here goes a tractor, it’s a ZETOR… And it goes to TECHAGRO!


The second week in April is highlighted in diaries of probably all farmers and fans of farming machinery. Two years have passed and Brno again hosts TECHAGRO – the biggest farming show in both the Czech Republic and Central Europe. On more than 70,000 sq. m., several hundreds of exhibitors will attempt to attract over 100,000 visitors and convince them that their offer is the best for their needs. And ZETOR will be again there!

“Over 70 years, we have been part of the world of farming making work easier for our customers. Our aim is to constantly update and extend our product offer and improve quality and availability of services. TECHAGRO is an ideal opportunity for us to present our innovations for 2018,” says Marián Lipovský, Managing Director, ZETOR TRACTORS a.s.

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ZETOR will be presenting the innovated model range MAJOR in the new design in Pavilion P, booth 010. The attractive look of the tractor draws on the concept which was designed in cooperation with Pininfarina, the world famous Italian design studio. The new face of MAJOR tractors, which shall be launched in the summer of 2018, is characteristic in strong shapes stressing the dynamics and strength of the tractor and expressing emotions and energy.

Even with all that, the tractor still keeps its usefulness and practicality of a working tool. The new location of front lamps makes it possible to illuminate larger space in front of the tractor, the tilted bonnet ensures better visibility of the working area around the tractor as well as better view for the operator while working with loader.

The new UTILIX and HORTUS tractors will have its Czech premiere at TECHAGRO. The tractors with the power from 40 to 70 HP have been an extension to the offer of ZETOR tractors since late last year. Due to their universality, the can be used for farming, in road maintenance, cultivation, gardening and hobby farming.

“On average, the market share of this segment reaches up to 20 % of total sales in Europe. Therefore, we have launched the two new tractor models in four specifications,” says Marián Lipovský.

The UTILIX range is made up of UTILIX HT 45 and UTILIX HT 55 models; the HORTUS range contains HORTUS CL 65 and HORTUS HS 65. The tractors are powerful, easy to control and simple for maintenance.

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The new tractors will be available to customers all around the world late in the first quarter of the year. They are ideal for working with front loader. For this reason, at TECHAGRO, ZETOR is going to present the extended ZETOR SYSTEM offer which includes front loader.

Further, the visitors will be able to see the new generation of tractors of the PROXIMA and FORTERRA model ranges. The tractors are equipped with more effective braking systems, employing a number of safety features. Newly, the tractors feature more pressurized cabins which prevent pieces of dirt from getting inside. Unification of control features and control panels in terms of colour as well as a new dashboard with advanced functions make the work of the operator easier. Moreover, FORTERRA HSX and HD are also equipped with ECO transmission which keeps the tractor in optimum revolutions both during field work and in transport. This saves operation costs by up to 20 % depending on the performed activity.

“This year is the 20th anniversary of launching FORTERRA tractors. The model range is appreciated both by customers and professionals. In 2017, a professional jury composed of 23 journalists of prestigious European farming magazines included FORTERRA HD among seven best tractors in Europe. The tractor is popular mainly for its strength, robustness and durability. The farmers like the tractor as it is able do the hard work, including activities which are usually done by more powerful tractors. In their history, the tractors made their way to more than 21,000 users in 55 countries of the world,” says Marián Lipovský.

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ZETOR and TECHAGRO go naturally together. For the tractor manufacturer based in Brno, it is a matter of prestige as it can get presented in the home country and hometown, not only to farmers but also to the general public. Do come and visit Brno Exhibition Grounds, Pavilion P, and see what ZETOR tractors are all about.

PR and communication

Alexandr Kuchař

Telephone: +420 533 430 251